RIT College of Engineering Technology
As RIT CET’s Student Designer, I designed internal and external materials across print and digital platforms for the CET Dean’s Office and CET departments to promote events and appeal to prospective students, creating engaging flyers, brochures, postcards, etc. I did so while adhering to RIT’s brand guidelines and taking art direction from administrators to unify and update CET’s materials. Some of my goals included ensuring strong type alignment and graphic yet legible use of supporting brand elements. After promotion to Senior Student Designer, I worked with a second student designer and took lead on larger, on-going projects, such as social media campaigns, template suites, and one-pagers.
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Student Designer
Senior Student Designer -
October 2019–May 2022
PRINT DESIGN
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Print Open House postcard sent to accepted students
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Print flyer for an event with an emphasis on brand accent colors and illustrative elements
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Print flyer with an emphasis on typography
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Brochure for RIT’s Army ROTC, design to match both RIT and Army conventions
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Print ad (R) updating the version on the left to match new branding guidelines
DEGREE PROGRAM ONE PAGERS
An important annual project was the degree program one-pagers for prospective students. My role involved assisting in photo selection for each program, designing a layout that would work consistently for all programs in conjunction with a fellow student designer, creating unique visual interest while adhering to brand, and formatting PDFs for print.
Packaging Science front (L) and back (R)
Mechanical Engineering Technology front (L) and back (R)
SOCIAL MEDIA
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Instagram social media graphic for First-Generation Week campaign
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Horizontal version of a social media graphic part of the First-Generation Week campaign, implementing the use of transparency in graphic elements for visual interest
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Social media graphic (R) for a speaker event designed to match the accompanying flyer (L) and highlight the speaker with graphic elements
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Digital flyer design for a speaker event to be distributed across both email and social media
GRADUATE PROGRAMS SOCIAL MEDIA CAMPAIGN
Another larger project I got to work on was a paid advertising campaign for the college. Taking art direction from the CET Assistant Director of Marketing and Communications, I assisted in photo selection/editing and designed a minimalist layout involving the campaign tagline and a legible solution for displaying the RIT CET logo that fit each image across square, horizontal, and vertical social media formats. The campaign saw an increased number of clicks compared to a previous campaign.
Square (L), vertical (C), and horizontal (R) social media graphics